Background
루나틱폴리시는 불스원에서 프리미엄 세차 시장을 겨냥해 새롭게 출시한 브랜드입니다.
시장 진입 초기 점유율 확대 및 인지도 증대를 위해 퍼포먼스 전략이 필요했습니다.
Problem (Pains)
불스원이라는 자동차 용품 1위 모기업 브랜드의 높은 인지도가 있었음에도
신규 브랜드라는 약점과 제품 중심의 소구로는 좋은 성과가 나지 않았습니다.
Strategy
세차 용품 효과를 직접 체감할 수 있는 영상 중심의 광고 소재 운용으로
다이나믹한 세차 장면과 제품의 효과를 보다 명확하게 전달하고자 했습니다.
또한 차량 인플루언서 브랜디드 컨텐츠를 2차 가공한 광고 소재 구성을 통해
신규 브랜드로서 가지는 낮은 인지도와 신뢰도의 한계를 극복하고자 했습니다.
또한 상품 기획 구성과 프라이싱 전략을 제안해 객단가를 증대하고자 했습니다.
Result (Performance)
퍼포먼스 서비스 시작 전 최초 성과에서 최종 성과를 비교했을 때 ROAS 110% 이상 개선
광고 전환율 (1.5% 이상 개선), 사용자 1회 구매 당 평균 객단가 1만원 이상 증대
신규 전환 고객 1명 획득 당 비용 62% 감소
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Next?
We design and build digital products people enjoy using...
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
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Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
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We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
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We are working on the UX/UI design for a large hotel owners and hospitality management company.
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
More shots with final designs coming soon.
You can check the attachment for a full view..More shots with final designs coming soon.
we streamline the process without having to make multiple mockups.
This is a proposal to add value to a crowdfunding listing pagewe streamline the process without having to make multiple mockups.
Style tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
Clients easily understand themStyle tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
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we have a lot of fun during this phase.We are working on an exciting project for a company in the investment business. Stay tuned!
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Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
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We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
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